The well-known retail American company Abercrombie and Fitch decided to enter the European market opening a small number of Flagship in the most important capital cities and bigger number  of shops in smaller  cities for Hollister,  a brand for teenagers and young adults. aei progetti developed many of the construction  plans for several  shops, as the ones of Paris, Copenhagen, Milan, Dusseldorf, Hamburg, Amsterdam etc. Flagships have an average dimension  of about 3,000 sqm spread on several floors and connected by  a typology of staircases that followed a detailed study on lightness and scenographic setting.